Advertising and Promotion In Business Essay Example | Topics and Well Written Essays - 3500 words - 1

Advertising and Promotion In Business - Essay Example However, in order to attain such a position and image, effective advertising and promotion is essential. This is because; advertising means, a set of information or potential message communicated to the customers in order to improve its rankings and popularity in the market among others. By doing so, the level of awareness of the customers over the features and benefits of the products might get enhanced resulting in amplification of their reliability and consistency over the brand. For example: in classic advertising procedure, a specific problem is presented in front of the customers along with a solution to resolve the problem. This encourages the customers to purchase such type of product or services that may amplify the profitability and uniqueness of the brand or organization in the market1. Thus, advertising or marketing is recognised as a process of communicating the features and advantages of the product or services to its potential customers in order to improve the total sa le and revenue of the organization. However, in this process, the sender or the communicator presents the message to the receiver. He encodes the message and then decodes it and attains value information as presented below. By doing so, the level of relationship with the customers also gets enhanced resulting in amplification of the brand value and market share of the organization in the market among others. Due to these reasons, promotion and advertising is considered as holistic approaches of marketing. Â